Local Radio really engages listeners with its relevant, local output. We have extensive experience in this sector and working with LLR will enable you to connect with those listeners in a meaningful way.

Working with clients across a varied range of industries and sectors, we have covered campaigns in areas including retail, leisure, transport, public health, volunteering, waste, economic development and more. We support, advise and guide you through making the right decisions in every step of the process, from ideas generation right through to distribution where we will match the right stations to maximise on your objectives.

Local radio stations and associated media can offer different ways to connect with local listeners, from traditional advertising to outside broadcasts, sponsored content to bespoke interviews and more. There are over 300 local stations across the country, not all local radio is the same. We have a wide range of stations in our network, and we understand the many ways in which clients can benefit from working with them in exciting and innovative ways.  


Exploring your objectives and devising strategies to achieve them with local radio and supporting media, using our unrivalled knowledge of local radio programming.

Content Strategy

We will generate creative and innovative content ideas for you to work into campaigns, We can also add even more value by tailoring featured spots, audio shorts, advertorials, local signposting, social media support and more.


We’ll work with your team to brainstorm and develop ideas using our knowledge of the local radio market and programming, leading to a strategy for delivery.


1:1 and team sessions covering topics such as devising an editorial calendar, how to prepare for and make the most of a local radio interview, speaking with confidence & mic technique for radio & podcasting. Vocal health & stamina for radio day performance and much much more.

To find out how we can help you, contact us.