blog & Press
Radio Impact Beyond Numbers – Part 2
Last week I described how local radio helped to get people into work. A Breakfast Show interview with the manager of the local Job Centre
Radio Impact Beyond Numbers – Part 1
One of the local radio stations in the LLR Network first went on air back in 2013, with a 28 day broadcast from a vacant
While Adland’s Back Was Turned, Local Got Sexy
In a recent article, a media agency leader is quoted as saying “local had had a bad rap for years” and asked if it needs
Never Mind Rajar, What About the Gaps?
Two multi-channel campaigns launched recently – one a big name supermarket and the second a very well known fast food restaurant. We only know about
Digital Is Fab But It Doesn’t Reach Everyone
It must be very exciting working at the cutting edge of media technology. Digital is moving so quickly we can hardly keep up. Just last
Media Buying – Break the rules!!
Before your media agency presses the button to buy airtime, are you sure you have evaluated all the options? What if there was a whole
Beyond RAJAR
Now is the time to measure all radio listening in the UK. It was no surprise to see the press release from Rajar yesterday, stating
New Partnership Announcement
Investors in Community teams up with LLR Media to help UK Charities [pdf-embedder url=”https://lovelocalradio.co.uk/wp-content/uploads/2020/07/IIC-LLR-Media-Press-Release.pdf” title=”IIC & LLR Media Press Release”]
Radio Today – Opinion: Community Radio Comes of Age
When The Radio Authority licenced the first few Access Radio stations back in 2002, I wonder if they had any idea of the creativity, diversity
Local Radio Goes from Strength to Strength
The Guardian’s Opinion piece ”Local broadcasting is dying out with a whimper. We’ll miss it when it’s gone.” was an interesting read but doesn’t tell the