Pippa Sawyer

Beyond RAJAR

Now is the time to measure all radio listening in the UK. It was no surprise to see the press release from Rajar yesterday, stating that their face-to-face, door-to-door methodology has been put on hold during lockdown.  For the time being, published Rajar numbers will be based on historical data incorporating revised census population information. …

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Local Radio Goes from Strength to Strength

The Guardian’s Opinion piece ”Local broadcasting is dying out with a whimper. We’ll miss it when it’s gone.”  was an interesting read but doesn’t tell the whole story. Whilst it’s true that the commercial radio giants are streamlining their services  – and why wouldn’t they, they are businesses after all – there is a very vibrant local radio scene which has been …

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